A friend sent me a link to a "free PDF to JPG converter" last month. I opened Chrome DevTools before using it, watched the Network tab, and saw his tax return get POSTed to a server in a country whose privacy laws I couldn't identify. I told him. He said "oh, I just assumed it converted it in the browser." Most people assume that. Most people are wrong.
The uncomfortable truth: the vast majority of "free" online converters upload your file to a server. What happens after that depends entirely on who runs that server and what their actual business model is.
When you drop a file into a typical "free online converter," here's the flow:
Step 4 is the problem. Some services delete files immediately after conversion. Others retain them for hours, days, or indefinitely — often buried in a privacy policy no one reads.
Servers get hacked. Employees have access. Files stored "temporarily" may sit on unencrypted disks. In 2024, a popular PDF tools site exposed millions of user-uploaded documents due to a misconfigured S3 bucket. If your file contained a scanned ID, bank statement, or contract — it was publicly accessible.
Some free converters monetize by analyzing uploaded files. A PDF containing text can be scraped for keywords to build advertising profiles. An image containing faces may be fed into training datasets. You're not the customer — your data is the product.
The top Google results for "[format] to [format]" are dominated by SEO-optimized clone sites. Many are fronts that serve malware-ridden downloads or use your uploaded file as a phishing vector (e.g., extracting contact details from a document and selling the leads).
Before uploading anything, run these checks:
Browser-based (client-side) converters do all processing on your device using JavaScript, WebAssembly, or browser APIs. Your file is never transmitted to any server.
Formly is an example: all 16 conversion engines — PDF to JPG, HEIC to PNG, WebP to JPG, SVG to PNG, JSON to CSV — run entirely in your browser. You can verify this by disconnecting your internet after loading the page: the converter continues to work.
Server-based converters aren't always the wrong choice. They're acceptable when:
For anything containing personal information, financial data, medical records, legal documents, or proprietary business content — use a browser-based converter or desktop software.
This is my personal checklist. It's not comprehensive, but it catches 90% of the dangerous ones in 30 seconds:
If a converter fails any of the first two checks, I don't use it. Period. Even for non-sensitive files — it's a matter of principle. If they're uploading non-sensitive files, they're also uploading sensitive ones from people who don't know better.