I keep a folder of test files — a HEIC photo, a WebP screenshot, a 20-page PDF, a JSON export with 5000 rows. Every time I find a new converter, I throw these files at it and time the results. Most converters fail at least one format. Some upload everything to a server without making it obvious. Here's what I've found after testing the top contenders.
Before we get to the list, here's what matters:
Privacy: 100% local — no upload, no server. Formats: HEIC, WebP, PNG, JPG, SVG, PDF, JSON, CSV. Batch: Yes, unlimited files. Limits: 50MB per file (browser memory). Best for: Privacy-conscious users who need multiple format conversions in one tool.
Privacy: Server-based (files uploaded). Formats: 200+ formats including CAD, eBook, vector. Batch: Yes (25 files/day free). Limits: 25 conversions per day on free plan. Best for: Business users needing obscure format support (e.g., DWG to PDF).
Privacy: Server-based (files deleted after 24 hours). Formats: 100+ formats. Batch: Yes (2 files free). Limits: 50MB/file, 2 files/day free. Best for: Quick one-off conversions with minimal friction.
Privacy: Server-based. Formats: 300+ formats. Batch: Yes (10 files free). Limits: 100MB/file, 10 conversions/day free. Best for: Chrome users who convert files from Google Drive or Dropbox.
| Converter | Uploads Files? | Data Retention | Free Tier |
|---|---|---|---|
| Formly | No — fully local | None | Unlimited |
| CloudConvert | Yes | Files deleted after processing | 25/day |
| Zamzar | Yes | 24 hours | 2/day |
| Convertio | Yes | 24 hours | 10/day |
For most people, a browser-based converter like Formly is the best choice — it's faster (no upload/download), truly private, and has no daily limits. Server-based tools like CloudConvert or Zamzar are better when you need obscure professional formats (CAD, eBook, pre-press) that browsers can't handle natively.
Whatever you choose, always check where your files are going. A "free" converter that uploads your data may not be free at all.