About Formly

Sam Taylor
Full-Stack Developer · Built Formly in 2025

I'm Sam. I'm a full-stack developer by trade and a tool builder by habit. Over the years I've probably built two dozen small web tools — some for work, some just because the existing options were frustrating. Formly is the one that stuck.

"I got tired of bookmarking 15 different converter sites. One for images, one for PDFs, one for CSVs, one for JSON... and half of them wanted my email address before they'd give me my file back. Formly is the tool I wanted: one URL, zero uploads, every format I actually use."

16 Engines, Zero Servers

Formly runs 16 different format conversion engines — image formats (HEIC, WebP, PNG, JPG, SVG), document formats (PDF to images), and data formats (JSON, CSV) — all client-side. Your files never touch a server. The trade-off: some conversions that require heavy server-side processing (PDF to DOCX, video transcoding) aren't feasible in the browser yet. I'd rather be honest about what the tool can't do than build a server just to check a feature box.

The Philosophy

I don't believe in "freemium" for basic utilities. Converting a file format isn't a premium feature — it's a basic computer operation that should've been built into every OS two decades ago. Formly is free, has no limits, and never will. The site is ad-supported. That's the entire business model. If the ads pay for the hosting, the tool stays up. If they don't, I'll pay the $5/month Cloudflare bill myself. It's not complicated.

What I Actually Know

I'm not a format specification expert. I'm a generalist developer who reads a lot of documentation, tests things empirically, and writes about what I learn. The blog posts here reflect that: practical, tested information from someone who actually uses these formats, not theoretical knowledge scraped from Wikipedia. If I get something wrong, email me and I'll fix it — the articles have dates on them for a reason.

Contact

[email protected] — I read everything, reply when I can.